MY Published WOrk

KIMSArubbi.com

PUBLICATIONS WRITTEN

•  Quoted Bloomberg TV, April, 2013.  

• College Campuses Face Digital Signage’s Hidden Costs, eCampusNews.com, April, 2012.

• White Paper – Persuasion along the Path to Purchase: Engaging Consumers in the Age of Digital Media, September, 2011.

• 5 Things: Five Best Practices for Creating Effective Content. Digital Signage Today. September, 2011

• DSE Advisory Board contributing author Digital Signage Connection Question of the Month 2010 – Present.

• How to Know when your Content gets Stale. Signage Solutions Magazine, January, 2010.

• Place-Based Media: The Right Message,… The Right Place… The Right Time. Signage Solutions Magazine, November/December, 2010.

• How the Right Content Transforms your Customer’s Experience. Signage Solutions Magazine, November, 2010.

• The Evolution of Digital Place-Based Media. Signage Solutions Magazine, September, 2010.

• Content is King: Knowing the Right Formula. Signage Solutions Magazine, July, 2010.