Kim Sarubbi

KIMBERLY SARUBBI
PRESIDENT/CEO
SADDLE RANCH DIGITAL

As the Founder and Owner of Saddle Ranch Digital, Kim Sarubbi is recognized as a key thought leader in place based, out of home digital media.

Since launching the company in 2001, Ms.Sarubbi has evolved Saddle Ranch Digital from a company focusing on content production for a handful of medical networks into an award-winning advanced media firm with a roster of global clients.

Ms. Sarubbi serves on the Executive Committee of the Digital Signage Federation (DSF),and is also Secretary Treasurer of the DSF, actively supporting and promoting the common business interests of the world-wide digital signage industry, the interactive technologies industry and the digital out-of-home network industry.

With 20 years of experience spanning film, television, digital signage, sales and marketing, together with a tirelessly vibrant presence, Kim is a force both on and off the podium and has become a popular speaker and panel chair at leading industry events.

Publications – Most Recent

» White Paper – Persuasion Along the Path to Purchase: Engaging Consumers in the Age of Digital Media, September, 2011.
» 5 Things: Five Best Practices for Creating Effective Content. Digital Signage Today. September, 2011
» DSE Advisory Board contributing author Digital Signage Connection Question of the Month 2010 – Present.
» How to Know when your Content gets Stale. Signage Solutions Magazine, January, 2010.
» Place-Based Media: The Right Message,… The Right Place… The Right Time. Signage Solutions Magazine, November/December, 2010.
» How the Right Content Transforms your Customer's Experience. Signage Solutions Magazine, November, 2010.
» Going Places: The Evolution of Digital Place-Based Media. Signage Solutions Magazine, September, 2010.
» Content is King: Knowing the Right Formula. Signage Solutions Magazine, July, 2010.

Presentations / Webinars – Most Recent

» Digital Signage Expo. "The Pitfalls of Creating Content: Developing a Realistic and Rational Digital Signage Content Plan."March, 2012.

» Digital Sigital Federation Webinar. "Persuasion Along the Path to Purchase: Engaging Consumers in the Age of Digital Media."November, 2011.

» Customer Engagement Technology World. "Developing Compelling Branded Content for Digital out-of-Home."November, 2011.
» Customer Engagement Technology World. "Engaging the Connected Consumer Across Multiple Digital Media Touchpoints." November, 2011.
» InfoComm "Content Strategies that Work" June, 2011
» InfoComm "Content in Action" June, 2011
» InfoComm Webinar "Content Creation for Digital Signage" June, 2011
» Digital Signage Expo. "Creating a Consistent Cross-Channel Experience." February 2011.
» Digital Signage Expo. "Creating the 360 Content Experience." February 2011.
» Customer Engagement Technology World. "The Proven Recipe for Content Success." November, 2010.

Awards – Most Recent

» Saddle Ranch Digital - Bronze. Digital Signage Expo Content Awards, March, 2012

» Saddle Ranch Productions Gold. Digital Signage Expo Content Awards, March, 2011

» 2011 Communicator Award

» 2008 Communicator Award

» 2008 Hermes Creative Award - PetCare Television Network

» 2006 Telly Award - African American Medical Network

» 2007 The Videographer Awards - Award of Excellence, KidCare Medical Television Network for "Welcome Home Your New Baby"

» 2006 The Communicator Print Media Distinction - PetCare Television Network, Medical Media Television for "Your Pet's Health"

» 2006 The Communicator Excellence - for "Welcome Home Your New Baby"

» 2011 Award of Excellence Digital Screen Media Association - Best Healthcare Deployment, Digital Signage
Care Media TV

» 2011 Award of Excellence Digital Screen Media Association - Network Operator of the Year, CARE Media Holdings Group

» 2011 The Videographer Awards Award of Distinction - Women's HealthCARE TV

Boards / Memberships –